Seen Is Not Sold: How to Measure Whether Your Activation Actually Worked
Short answer: To measure activation ROI, track how many people interacted, how many bought, and what each sale cost you. Divide your total spend by the number of transactions to get your cost per sale. Picture this: A brand spends a month on a big billboard in Cairo and thousands of people drive past, and […]
Launching a Product? Your First 100 Consumers Matter More Than You Think
The gap between launching a product and getting people to try it A launch can look perfect on paper. The campaign is ready. The social media content is scheduled. Influencers are briefed. The product is available. But there is still one question: How do you get someone to try something they have never tried before? […]
Your Brand Activation Got Attention. But Did It Get Results?
You’ve got a crowded mall, a beautiful booth, and a few hundred samples handed out, and then the campaign ends. The team asks the question that actually matters: What did we get from it? For brand managers running activations, attention is only the beginning. The real challenge is turning an on-ground interaction into something measurable. […]